Learn More about Building Social Media Campaign for Realtors.
Basically, realtors can use social media as a great asset in their digital marketing campaign. This is not just because there will be more than 27 billion users by 2019. Actually, social media would be a good medium for interacting with the clients. For instance, blogs can be expressive such that they give you an opportunity to partner and share important content for you as a realtor or agent.
When used well, social media campaign would help you take advantage of your digital marketing efforts as such blog and your website. At the same time, social media would help boost your pay-per-click and SEO campaign. For this reason, social media should not be a source of intimidation. To start off, however, here is a quick guide.
1. Who is your target client?
Usually, when the marketing campaign is intended for a certain audience it is likely to succeed. When you do not have a certain audience, it will also be difficult to come up with a specific audience. Before you can begin using social media campaigns, determine your target audience. For example, are you targeting newly retired couples? Are you looking for families who want to own or rent. Is your target people who want to own a home for the first time?
You should, therefore, be specific as you identify your client. You can look for such client through personal research, client feedback, and surveys. This is because knowing your client well helps you to get a more targeted content. This is because personalized and targeted content allows your customers to know better and you are also able to maintain current client.
2. What is your end goal?
In most cases, people see social media as an endless campaign for posting content every day to get new clients. However, social media is intended for building distinct campaigns with distinct end goals. Again, these campaigns may also have short timelines such as two days, one month or even six months. Also, you need to determine your expected result in every specific campaign. Your goal might be to have more subscription or turn followers into clients.
Often, most realtors experience difficulty identifying the specific end goal in social media marketing. For this reason, most realtors juggle numerous marketing campaigns.
3. Create rich content.
In every marketing campaign, content forms the building blocks. Because of this, regular status updates, sharing links, and blog posts are essential. Since social media has relevant and content that is less relevant, you need to ensure your content is rich. Therefore, the content should be intriguing, intelligent and concise.
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